Comms Manager
Communicating value and gaining commitment are major hurdles for sales teams. Most marketing and advertising dollars are wasted because they do not compel the buyer to act, relying on sales to fill the gaps.
Communications Manager digs in with marketing and sales to scientifically rebuild the company core value narrative and action templates.
Value
Communications Manager uses statistical psychology to build engaging dialogue templates and a compelling core narrative that’s effective in every prospect and client interaction.
Funded by the CRO, CMO, SVP, or SD
Implemented by Sales / Marketing
Used by Sales
Outcomes
Unified, organization-wide value narrative that teams are required to use because it drives consistent high results
Engaging dialogue templates with calls to action mapped to every stage of the sales process
Monetizable marketing assets that fill the funnel
Refocus of sales & marketing teams on prospect value vs features & benefits bragging